WK Kellogg’s sales fall short as consumers seek value and as Special K loses share

WK Kellogg Co.’s stock fell 1.8% Tuesday after the breakfast-cereal company’s fourth-quarter adjusted profit swept past estimates but failed to offset a sales miss, as the company continues to grapple with cash-strapped consumers.

Feb 11, 2025 - 17:57
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WK Kellogg’s sales fall short as consumers seek value and as Special K loses share
WK Kellogg Co.’s stock fell 1.8% Tuesday after the breakfast-cereal company’s fourth-quarter adjusted profit swept past estimates but failed to offset a sales miss, as the company continues to grapple with cash-strapped consumers.