Wendy's menu brings back popular item, leans in on value
The company famous for the 4 for $4 and $5 Biggie Bag deals has something even better.
While the McDonald's Big Mac and Burger King Whopper trace their roots to 1967 and 1957, respectively, Wendy's signature sandwich can't even legally drink yet.
The Baconator launched back in 2007, only 18 years ago (so the sandwich can vote), as an attempt to broaden Wendy's appeal to younger customers. It has become a flagship for the company and has led to multiple offshoot products.
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The original, however, is a tribute to excess:
Wendy's Baconator is a top-tier fast-food hamburger featuring two beef patties, six strips of bacon, two slices of cheese, ketchup, and mayonnaise on a premium bun. Customers can add more patties and more bacon if they choose.
It's not just a copy of the Big Mac or Whopper; it's a very different brand built around bacon.
