Southwest Airlines adds another policy passengers hate
The airline is working really hard to adopt all of its rivals' policies that passengers don't like.
The current Southwest Airlines is basically that in name only. In the interest of improving its bottom line, the airline has abandoned all of the things that made it special.
Previously, when you flew on Southwest, the hallway to get on the plane was filled with posters naming all the things other airlines did that Southwest did not do.
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That included charging for bags, adding various fees, and generally not charging the price that was actually on the ticket.
Southwest called this “transfarency,” and they were really proud of it. It was a cornerstone of their business, along with open seating and generally being a business that put passengers first.
This version of Southwest Airlines has the name, but it’s working very hard to shed everything that made the company special.
