Lululemon quietly confirms a major product change, delights fans

So what is a camel toe?

First of all, don’t Google it. Trust me.

It’s the unfortunate (and extremely common) outcome of leggings with a front seam — a tiny line that, when placed just so, can create a very unwanted visual situation.

And while a lot of us (hi) haven’t personally struggled with it, or even prefer it, plenty of Lululemon loyalists have been loudly asking for a fix for years.

There are entire Reddit threads with titles like “Crotch line” (u/Thick_De...) and “Can someone who works for Lululemon’s design team PLEASE explain the front seam?” (u/Friedcalamari5).

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One user, u/Spare-Chi..., even wrote: “Clearly the makers of these products do not have vaginas because if they did, they would never create such abominations.”

Honestly, that last one is completely over the top — but it had me rolling. And let’s be real: we all needed the laugh. So, you’re welcome.

Anyway, it’s not just about how it looks — it’s about comfort, functionality, and the desire to not think about your leggings every time you leave the house.

And finally, it seems like Lululemon is listening.

In its latest earnings call, the brand quietly confirmed what fans have been waiting to hear — a no-front-seam legging is officially on the way.

Lululemon's iconic Align legging is getting a sister

During the company’s Q4 2024 earnings call, Lululemon CEO Calvin McDonald said the brand recently launched the Align Palazzo Pant and would be expanding its offerings in 2025, including "a legging with no front seam."

He added, "Our guests have been asking for this innovation," and noted that the change is part of a broader strategy to attract new customers and boost loyalty among existing ones.

In Reddit communities like r/lululemon, the news spread quickly — especially after leaked photos of what appears to be a front-seam-free (aka camel toe-proof) legging began circulating earlier this month. 

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The new design appears to be a variation of the Align pant, reworked with the no-front-seam silhouette fans have long requested.

And the best part? It is rumored to drop on May 13. 

For a brand as detail-driven as Lululemon, offering an alternate version of a core product speaks volumes. It’s not just a new style. It’s proof they’re paying attention.

Lululemon’s smartest move? Actually listening. 

This isn’t just another product drop. This is about listening.

Lululemon built its brand on technical innovation and superior quality. But in recent years, some loyalists have felt unheard, especially around highly specific (but widely shared) product frustrations like the front seam.

By acknowledging the issue on an earnings call and making it part of the 2025 product roadmap, the brand is doing more than dropping a new style — it’s signaling that it’s paying attention.

Will a no-front-seam legging change the world? Probably not.

But will it make a lot of longtime Lululemon wearers feel seen — and maybe even spend more? Very likely.

And for a brand that’s built on loyalty, that might be the smartest move of all.

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