How Zebra Technologies Is Dodging Tariff Costs While Others Panic
Tariffs are coming, but Zebra Technologies is ready to dodge them. Here's how the strategic actions it took in response to the COVID-19 pandemic are paying off in unexpected ways.
Data management expert Zebra Technologies (NASDAQ: ZBRA) reported first-quarter results on April 29. Revenues rose 11% year over year while earnings jumped 42% higher. The company beat Wall Street's consensus estimates across the board.
That's great news for Zebra's investors, customers, and other stakeholders. But that's not the end of the story. The most important part of this report was how the company will handle the incoming torrent of new tariff expenses. As it turns out, Zebra will benefit from lessons learned (and actions taken) in the coronavirus pandemic and the worldwide shipping shortages that followed.
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