Quartz

HBO is returning after Max rebrand flopped — and the company knows it seems absurd

Warner Bros. Discovery (WBD) announced on Wednesday that it’s bringing the “HBO (WBD)” back to its streaming service Max, following the disastrous rebrand that had baffled industry experts and users alike.Read more...

May 14, 2025 - 17:26
 0
HBO is returning after Max rebrand flopped — and the company knows it seems absurd

Warner Bros. Discovery (WBD) announced on Wednesday that it’s bringing the “HBO (WBD)” back to its streaming service Max, following the disastrous rebrand that had baffled industry experts and users alike.

Read more...

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