Forget the McPlant (please): McDonald's menu tries new meatless burger
The fast-food chain, at least in the United States, has broadly established that its customers don't want healthy food.
Nobody goes to McDonald's because they want healthy food.
That's something the chain leaned into when it dropped salads from its menu in 2020. And, while that move was made during the Covid pandemic, it has not been rescinded even though many other slashed menu items have made their return.
Related: McDonald's brings a foreign fan-favorite to U.S. consumers
McDonald's MCD has tried various salad lines over the years. That included the McShaker, a "fun" take on a salad launched in 2020 served in a large cup.
Patrons had to shake the ingredients together, and while the gimmick was sound, the demand was not there. The chain tried again with premium salads in 2003, but customers didn't want McDonald's salads.
In reality, a salad only appeals to McDonald's customers who would rather be eating somewhere else. Yes, the occasional parent might order a salad, but they're their because the kids want to be there.
