Ford's latest move is bad news for fans of a popular truck
Ford's latest move comes after a major cost cut.
If one vehicle can define the bread-and-butter business of the Ford Motor Company — apart from the legendary, V8-powered Mustang sports car, of course — it would undeniably be the venerable F-series pickup truck.
For multiple generations, Ford's F-150, F-250, F-350, and other variants of its full-size pickup trucks have been crucial to its business, proving to generate healthy profit margins and landing itself as the country's best-selling truck for 48 straight years.
