Coca-Cola and Pepsi rival kills 3 popular soda flavors
The company had to kill the product even though it was selling well.
Consumers tend to get angry when a company decides to kill one of their favorite products. In many cases, these cancellations happen because the item no longer sells very well.
It was a tragedy to some when Coca-Cola (KO) made the decision to shut down production of TaB because not enough people were buying it. The product had a small, devoted following, but the reality is that Diet Coke and other diet sodas simply had more market share.
Related: PepsiCo CEO addresses major customer concerns amid low sales
Every product, it seems, is somebody’s favorite. That makes it very challenging for beverage companies to make the decision to discontinue a product.
In recent years, Coca-Cola has not been very nostalgic. The company got rid of dozens of beverage brands in order to improve overall efficiency.
The bottom-line move made sense for shareholders. To customers, however, it was a betrayal, since drinks that had significant following were dropped as part of a larger equation.
