Toyota's next hybrid may be a cool, fast sports car
The Japanese automaker is thinking beyond the Prius.
Japanese automotive powerhouse Toyota (TM) has long been associated with the proliferation of hybrid-electric vehicles into the mainstream.
In the early 2000s, the venerable Prius became a cultural symbol for many people who were not typical car enthusiasts. Its quirky design and ability to sip fuel garnered the attention of the environmentally conscious as well as politically minded detractors who saw it and a wave of other hybrid vehicles as virtue-signaling fashion accessories.
