Target claims big win with self-checkout changes

The popular retailer just revealed a major shift in shopper behavior.

May 10, 2025 - 15:59
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Target claims big win with self-checkout changes

Shopping at Target isn’t just about grabbing what’s on your list — it’s also about how quickly you can get out of the store.

And for years, one of the biggest pain points has been the checkout experience. Long lines, technical glitches, and limited staffing have turned what should be a quick errand into a frustrating ordeal.

Related: What you need to know about Target's self-checkout

But the retail giant has quietly made a bold change to fix that. It involved placing limits on a self-service feature many shoppers had come to rely on.