Taco Bell menu tries wild new take on beloved classic
The Mexican chain has never been afraid to experiment and create new flavor profiles.
Taco Bell never stops reinventing, albeit with roughly the same group of ingredients. The Yum Brands chain might add a new hot sauce or make some other minor update to the menu, but it rarely adds anything significantly different.
It was a big deal when it relatively recently added a new chicken item, but chicken itself was not new for the chain.
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Basically, Taco Bell has given its chefs a long list of ingredients and asked them to come up with new combinations. That doesn’t seem like it would be a long-term recipe for success, but it certainly has been.
The chain has been innovative in making very small moves to create novel products. The most famous examples are its various Doritos Locos Taco varieties.
These have been perhaps the most successful fast-food launches in history and have inspired a range of copycats. The chain has also mined that vein itself, working with various snack chips in order to make slightly new variations of Mexican classics.
