Struggling sportswear retailer makes harsh cuts to stay afloat
The trendy brand that many influencers love is making major changes.
Most wouldn't believe that a pizza delivery guy and his group of young university friends would come up with one of the most popular modern-day sportswear brands while lifting weights at the gym late at night.
This company began with no financial backing in 2012 as a small, nearly blank website that sold supplements from third-party retailers. Two months after its debut, it received its first order, and slowly, it began incorporating apparel, if it could even be called that.
