Starbucks CEO sounds the alarm on tariffs, price increases
The newly enforced tariffs on foreign-made goods threaten Starbucks' turnaround plan.
Over the last few quarters, Starbucks has struggled with continuous sales declines and slower store traffic due to customers opting to get their morning cup of coffee at rival coffee shops instead.
One of the many complaints and reasons for this decline is consumers' dislike of Starbucks' prices, which tend to be higher than those of most coffee shops and have risen over the years due to inflation and extra charges for customizations.
