Starbucks CEO has a tough message for employees after layoffs

The CEO is adding pressure on employees amid a recent decline in sales.

Mar 8, 2025 - 14:12
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Starbucks CEO has a tough message for employees after layoffs

Starbucks (SBUX) CEO Brian Niccol, former CEO of Chipotle, is doubling down on his efforts to revamp the coffee chain as it struggles to attract customers back into its stores.

Over the past year, Starbucks’ sales have struggled amid recent menu price increases and a consumer boycott over alleged political alliances in the Gaza war.