Popular meal service raises a red flag about its business model
A popular meal kit delivery service makes a harsh decision to boost profits.
Meal kits are a reliable solution for those who hate cooking, don't have time to grocery shop, or simply lack the energy to do either. The DIY meals provide scheduled meal plans containing easy-to-follow recipes with pre-portioned ingredients that are delivered straight to people's doorsteps.
HelloFresh is a meal kit service that rose to popularity during the COVID-19 pandemic. CDC restrictions, which led to multiple-months-long quarantines, reduced hours at grocery stores, and continual food shortages caused by disturbances in supply chains and a lack of industry workers helped make meal kits mainstream.
