Popular fast food chain announces major partnership to destroy rivals
Forget Taco Bell, this popular fast food chain has a new snack that competes with its rivals.

Over the last few years, many fast-food chains have prioritized innovation by constantly developing and launching new menu items. This allows them to differentiate themselves from the competition, stay relevant in the current culture, and compete with other rivals.
Taco Bell was among the first fast food chains to center its growth strategy around innovation, launching multiple limited-time new menu items throughout the year. This business move has helped it prevail despite the tumultuous circumstances currently facing the food industry.