Pepsi bets big on making your morning healthier
PepsiCo makes a bid for younger consumers.

Many big brands that fill the shelves of your local grocery store have faced a challenge in recent years: figuring out how to offer a healthier product to consumers who are becoming savvier by the day about the ingredients they consume.
While the '80s and '90s were ruled by sugary cereals with colorful cartoon characters, today's consumers often aren't okay with that option for themselves or their children. They're looking for a product that tastes good but also is better for their health.