McDonald's menu has new version of global hit
At least in the U.S. the fast-food giant has broadly established that its customers don't want healthy food.
Nobody goes to McDonald's because they want healthy food.
That's something the chain leaned into when it dropped salads from its menu in 2020. And while that move was made during the Covid pandemic, it has not been rescinded even though many other slashed menu items have made their return.
Related: McDonald's brings a foreign fan-favorite to U.S. consumers
Over the years McDonald's (MCD) has tried various salad lines, including the McShaker, launched in 2020, a "fun" take on a salad served in a large cup.
Patrons had to shake the ingredients together, and while the gimmick was sound, the demand was not there. The chain tried again with premium salads in 2003, but customers didn't want McDonald's salads.
In reality, a salad appeals only to those McDonald's customers who would rather be eating somewhere else. Yes, the occasional parent might order a salad, but they're there because the kids want to be there.
