Healthy fast-food, casual dining chain files Chapter 11 bankruptcy
The chain has a noble cause, but it has a massive debt compared to its assets.
People who eat special diets seem to have a blind spot when it comes to what other people want to eat. For many years, for example, I ate gluten-free thinking that gluten was causing me some dietary issues,
During that period, many chains, including Dunkin' added gluten-free products, and nearly all of them quietly let them disappear. High-end restaurants can stock gluten-free pasta and charge an add-on for it, but pretty much every other mass market gluten-free menu item is naturally gluten-free.
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People who can eat gluten don't want to eat gluten-free pizza even if it's acceptably okay. because non gluten-free pizza is always better.
"About one-third of Americans say that due to health concerns, they want to reduce the amount of gluten they consume, or eliminate it altogether," according to NYU Lagone.
Many of those people may be misguided as the actual rates of Celiac disease sits at around 1%. That's too small a number to build a restaurant chain around and efforts to make gluten-free something gluten eaters want have never worked.
