Spirit tries a drastic move to win back customers
Can the budget airline pull off this big a rebrand?
As travel has gotten increasingly more expensive over the years, many travelers who have smaller budgets but still hope for a vacation or a way to see distant family and friends have turned to budget airlines to make their dreams a reality.
In America, the most popular budget airlines are Spirit (SAVE) and Frontier, with some passengers also turning to JetBlue and Allegiant. The fares these airlines offer were often hundreds of dollars below their lowest-priced competitors, making people snap up tickets quickly, often without reading the fine print.
