Fast-food chicken chain faces Chapter 11 bankruptcy, liquidation

Fried chicken has become a massive battleground. That’s because in addition to chicken being a growth area, nobody agrees on the best fried chicken.

That makes anyone with a half-decent fried chicken recipe to think they should enter the fray. 

Related: Another popular brewery files Chapter 7 bankruptcy to liquidate

The problem is that the competition when it comes to chicken wings, chicken fingers, and other fried chicken is that they’re ubiquitous. The fried chicken market may be more crowded than the hamburger space and it has attracted huge names.

Both Guy Fierii and Shaquille O’Neal (both celebrity chefs and basketball players of somewhat varying skills) have chains based around fried chicken. McDonald’s has spent the past few years building its McCrispy into a d billion-dollar brand and recently brought back its Chicken Selects chicken finger product.

Entering the fried chicken space where you also have fast-food market leaders KFC and Popeye’s, almost seems foolish, or at the very least arrogant, but that has not stopped a seemingly endless number of companies from trying.