Domino’s Pizza hopes to win back customers with new menu item

The pizza chain is raising eyebrows with its latest menu update.

Mar 4, 2025 - 16:14
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Domino’s Pizza hopes to win back customers with new menu item

Domino’s Pizza (DPZ) is pulling out all of the stops to significantly reverse a startling trend in its stores.

Over the past year, the pizza chain has noticed a gradual weakening in sales at its U.S. locations. In Domino’s fourth-quarter earnings report for 2024, it revealed that its U.S. same-store sales only increased by a minor 0.4%, missing analyst expectations of a 1.63% increase.