Could Buying Celsius Stock Today Help Set You Up For Life?
The energy drink company is navigating a new market environment.
A lot of growth stocks rebounded to all-time highs in April. That wasn't the case for Celsius Holdings (NASDAQ: CELH). The energy drink maker is flat in the past month and still off 65% from all-time highs set in 2024 due to slowing growth, inventory volatility, and investor uncertainty over its acquisition of competitor Alani Nu.
Not even the best winning stocks go up in a straight line. Drawdowns are inevitable, and can present buying opportunities for smart investors with their gaze on long-term returns. Can buying the dip on Celsius Holdings stock today set you up for life? Let's dive into the numbers and try to figure it out.
On April 1, Celsius completed its previously announced acquisition of Alani Nu, a deal set to shake up the energy drink market. Celsius was the initial energy drink brand to disrupt the legacy players with its sugar-free drinks focused on catering to more women and health-conscious consumers. But in the last few years, a lot of copycat brands emerged, which has slowed Celsius' growth at retail outlets. Celsius' market share in energy drinks has stagnated at just over 10% in the last six quarters.
