Coca-Cola makes controversial move to win customers
One of the most recognized brands in the world hopes to gain a foothold in a growing category.
Beer is out. Boozy seltzers and probiotic drinks — aka hard kombucha — are here to stay. But there's a whole other Yeti cooler's worth of adult beverages just starting to take off: uncarbonated canned cocktails.
The ready-to-drink (RTD) category is a fast-growing segment in the alcohol industry.
