Coca-Cola created its own rival in popular drink space
The fast-growing brand is finding new victories.
In many industries, rivals face neck-and-neck competition with one another. But there's a special edge to those vying for customer attention in the beverage space.
Much like food, beverage requires an elegant balancing act: make something new, but also familiar. Make it eye-catching, but not too much so. Make it healthy, but not so much that it's unpleasant to drink.
