Cheerios, Lucky Charms owner sounds alarm on growing problem
General Mills is flagging a major shift in customer behavior.
General Mills (GIS) , which owns large food brands such as Cheerios, Lucky Charms, Pillsbury, Häagen-Dazs, etc., has noticed a startling change in customer behavior, and the company is sounding the alarm on the root cause of the problem.
General Mills’ third-quarter earnings report for fiscal year 2025 revealed that its net sales during the quarter were down by 5% year-over-year. Specifically in the U.S., retail sales declined by 7%, with morning foods, snacks, meals and baking solutions all facing a decrease in sales.
