Cheerios, Betty Crocker maker faces massive boycott from consumers

General Mills (GIS) , which owns popular food brands such as Lucky Charms, Cheerios, and Betty Crocker, recently suffered a significant dip in sales.

In its latest earnings report, General Mills revealed that net sales declined by 5% year-over-year during the third quarter of fiscal year 2025. Specifically in the U.S., retail sales shrank by 7%, with morning foods, snacks, meals and baking solutions all facing a decrease in sales.