3 Reasons I Keep Buying the Vanguard S&P 500 ETF
The market's recent downturn has tested even the most steadfast investors. With the Vanguard S&P 500 ETF (NYSEMKT: VOO) -- an exchange-traded fund (ETF) that tracks the performance of the benchmark S&P 500 -- down nearly 7% (at the time of this writing) in 2025 amid escalating trade tensions, many investors are questioning their core holdings.I've taken the opposite approach. Namely, I'm actively increasing my position in the Vanguard S&P 500 ETF during this pullback. Far from a contrarian gamble, this decision reflects a conviction that three powerful technological transformations will make today's fears temporary footnotes in a much larger story of American innovation and growth. Read on to find out more.Image source: Getty Images.Continue reading

The market's recent downturn has tested even the most steadfast investors. With the Vanguard S&P 500 ETF (NYSEMKT: VOO) -- an exchange-traded fund (ETF) that tracks the performance of the benchmark S&P 500 -- down nearly 7% (at the time of this writing) in 2025 amid escalating trade tensions, many investors are questioning their core holdings.
I've taken the opposite approach. Namely, I'm actively increasing my position in the Vanguard S&P 500 ETF during this pullback. Far from a contrarian gamble, this decision reflects a conviction that three powerful technological transformations will make today's fears temporary footnotes in a much larger story of American innovation and growth. Read on to find out more.
Image source: Getty Images.