Would you buy wine in a paper bottle? Target bets yes.
The bottle is recyclable and has lower carbon footprint than glass.
The materials used to make wine bottles haven't really changed that much in the last 400 years. That's when winemakers began using the glass we would recognize today.
One reason for the lack of innovation is that glass is made from natural materials. It is also clean, relatively durable, doesn't stain or absorb odors, is easy to transport, and recyclable.
