Why the Super Bowl has become the most-watched event on TV

The Super Bowl LIX is more than just a regular sporting event; it's one of the most anticipated, high-stakes National Football League (NFL) matches of the year since it determines the best football team in the league for the current season.

This football championship is so popular that it has become an unmissable major cultural event for millions of Americans nationwide due to its iconic halftime performances, creative commercials, and the sense of unity and patriotism it instills.