Wendy's just announced a wild new collaboration
It's a meaty one.
When it comes to keeping customers interested in both the grocery store and the fast-food drive-thru, one thing is for sure: keep the new ideas coming, and keep them coming quick.
Most brands handle this in one of two ways. One: Invent an entirely new item, which requires a lot of investment and testing to bring to market. The costly process can take years, so while it could succeed, it will take significant time to execute.
