Amazon quietly tests letting customers shop from third-party websites

Until now the company has kept shoppers inside its ecosystem.

Apr 29, 2025 - 00:42
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Amazon quietly tests letting customers shop from third-party websites

The pandemic was unkind to many businesses, but others saw it as an opportunity to fine-tune their e-commerce business. 

Take Amazon. It saw a surge in revenues and profits during 2020 and 2021 — up 220% at one point — and has managed to maintain double-digit growth in its e-commerce sector each year since.