Uber slammed with lawsuit over alleged deception
Troublesome accusations could spell trouble for the ride and delivery giant.
Uber has become one of the most used in-app ride and delivery services in the U.S. Since launching in 2009, it quickly grew a huge presence in 70 countries worldwide and has around 171 million monthly active users.
To incentivize customer loyalty and maintain its continuous growth, Uber released Uber One in 2021, a paid membership program that rewards customers with savings and exclusive perks when using its app for rides and food delivery for a subscription cost of $9.99 per month or $99.99 per year in the U.S. Some of the perks and savings include $0 delivery fees, credits to use on rides and orders, and exclusive discounts and deals.