Uber faces lawsuit over pricing, subscription service
Troublesome accusations could spell trouble for the ride and delivery giant.
Uber has become one of the most used in-app ride and delivery services in the U.S. Since launching in 2009, it quickly grew a huge presence in 70 countries worldwide and has around 171 million monthly active users.
To incentivize customer loyalty and maintain its continuous growth, Uber released Uber One in 2021, a paid membership program that rewards customers with savings and exclusive perks when using its app for rides and food delivery for a subscription cost of $9.99 per month or $99.99 per year in the U.S.
Some of the perks and savings include $0 delivery fees, credits to use on rides and orders, and exclusive discounts and deals.
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This subscription service has reached 30 million members, representing a 60% growth year over year as reported in the company's fourth-quarter earnings for fiscal 2024.
Although Uber has built its loyalty business at an unbelievable rate, recent accusations, if substantiated, might leave the company owing monetary restitution. 
The FTC is suing Uber over alleged deceptive practices
The Federal Trade Commission filed a lawsuit against Uber (UBER) on April 21, claiming the company charged customers for Uber One subscriptions without their consent, didn't follow through with promised savings, and failed to fulfill its cancellation promise by making it difficult for users.
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"Americans are tired of getting signed up for unwanted subscriptions that seem impossible to cancel," said FTC Chairman Andrew N. Ferguson. "The Trump-Vance FTC is fighting back on behalf of the American people.