Tencent sets $10 billion buyback after sales beat estimates

The world’s biggest games publisher scored last year with game releases from Nexon’s Dungeon & Fighter Mobile to its own PC shooter Delta Force.

Mar 19, 2025 - 10:46
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Tencent sets $10 billion buyback after sales beat estimates

Tencent Holdings Ltd. plans to buy back more than $10 billion of stock after posting its fastest pace of quarterly revenue growth since 2023, buoyed by a string of gaming hits during a Chinese economic downturn.

Revenue for the three months ended December rose a better-than-projected 11% to 172.5 billion yuan ($23.8 billion). Net income almost doubled to 51.3 billion yuan, ahead of projections. The company also unveiled plans to buy back at least HK$80 billion worth of shares and proposed a 32% rise in its annual dividend for 2025. Shares in Prosus NV, a major shareholder, gained more than 1% in Europe.

China’s most valuable company scored last year with game releases from Nexon Co.’s Dungeon & Fighter Mobile  to its own PC shooter Delta Force—titles it intends to grow into so-called evergreen franchises that can generate steady cash. That might help take the heat off other parts of Tencent’s internet portfolio, where businesses like advertising and payments are grappling with cautious consumer spending.

Tencent is among several major Chinese tech names to report this week, wrapping up a closely watched earnings season for a trillion-dollar sector that’s rounding a corner. President Xi Jinping last month met with prominent entrepreneurs including Tencent chief Pony Ma and Alibaba Group Holding Ltd. co-founder Jack Ma, signaling Beijing’s softening stance toward a private sector it assailed over three years. Also in attendance were a new generation of founders representing industries like chipmaking, electric vehicles and AI, echoing Xi’s priorities during a tech face-off against the US.

Investors will want to know more about Tencent’s AI ambitions. Chinese AI was thrust into the global spotlight at the start of the year after Hangzhou-based DeepSeek launched a model that rivals OpenAI’s while needing much less computing resources. 

The Chinese startup’s R1 has triggered soul-searching among Chinese tech giants, who’re ramping up the release of similar model upgrades or raising investments in AI infrastructure. Alibaba has pledged to spend more than $50 billion on its AI and cloud computing networks over the next three years, declaring human-like AI capabilities its primary objective.

“Starting a few months ago, we have reorganised our AI teams to sharpen focus on both fast product innovation and deep model research,” Tencent said in Wednesday’s statement. It “increased our AI-related capital expenditures, and increased our R&D and marketing efforts for our AI-native products.”

Tencent is playing catch-up. The company has integrated DeepSeek’s open-sourced models into a wide range of services including WeChat search and its chatbot Yuanbao, which at one point became the country’s most downloaded free app on iPhone. Even with Peacekeeper Elite, one of Tencent’s two biggest gaming titles, DeepSeek forms the foundation of a new virtual assistant that teaches players how to shoot. On Tuesday, it released new AI services that turn text or images into 3D visuals and graphics, potentially streamlining the often lengthy and costly studio development process.

“Tencent has historically caught up at a later stage, narrowing the market share gap or even surpassing the first mover, backed by its unique WeChat ecosystem,” Goldman Sachs analysts including Ronald Keung wrote in a note before the results. Super-apps like WeChat and ByteDance Ltd.’s Douyin are “best positioned” to tap into AI application or agent opportunities, they said. 

Beijing’s latest vow to boost consumption has added further momentum to the tech-led rally in Chinese equities. It’s also turning attention to how the internet firm co-founded by billionaire Pony Ma plans to commercialize AI to complement its chat app, game and internet advertising businesses.

With a billion-plus users, WeChat remains Tencent’s most dependable asset as it takes on a bigger monetization role in areas from advertising to mini-games and online commerce. It also reflects the economic environment via services like ride-hailing and meal delivery—though the fintech division that incorporates that payments network is now Tencent’s most stagnant unit.

In terms of gaming, Tencent joins global peers in slashing development jobs while realigning its focus on fewer key titles. Its pipeline remains strong with a handful of likely 2025 hits including Honor of Kings: WorldMonster Hunter Outlanders, and the China release of Goddess of Victory: Nikke.

Tencent gained roughly 30% or $140 billion in market valuation so far this year, helped by a broader Chinese tech rally induced by the rise of DeepSeek. Still, it lags behind a 70%-plus jump in shares of arch-rival Alibaba.

This story was originally featured on Fortune.com