Starbucks' pricing plan, profitability could be impacted by tariffs
The company may not have the same exposure to some of the highest tariffed countries as its rivals, but it does face higher expenses. countries as its rivals, but it does face higher expenses.
Over the last few quarters, Starbucks has struggled with continuous sales declines and slower store traffic due to customers opting to get their morning cup of coffee at rival coffee shops instead.
One of the many complaints and reasons for this decline is consumers' dislike of Starbucks' prices, which tend to be higher than those of most coffee shops and have risen over the years due to inflation and extra charges for customizations.
