Starbucks CEO sends strong message about customers, stock drops
Starbucks' turnaround plan might not be turning the business around as expected.
Some consumers may opt to grab their morning coffee from a local spot rather than a popular chain. It could be because many coffee chains prioritize efficiency and speed to generate more profits, sometimes leading them to forget why they started their businesses in the first place.
Starbucks was one of the few that caught on to this consumer trend, but it might have been a little too late.
