Starbucks CEO announces major update on turnaround plan
The coffee giant's CEO gives a major six-month update on Starbucks' turnaround plan amid continuous declines.
Over the last few quarters, Starbucks has struggled with continuous sales declines and slower store traffic. This seems to be a reflection of dissatisfied customers who have opted to get their morning "cup of Joe" at rival coffee shops instead.
Since taking over as Starbucks' new CEO, Brian Niccol has emphasized the need to bring the company back to its roots by focusing on its core products and personalizing the coffee shop experience like it once did.
