Sprite's 'off-putting' new mashup is finally for sale

Much like the highly competitive world of fast food, the beverage space is also overflowing with brands trying to figure out the answer to a key question: how to get you to spend money on its products, not just once, but time and time again.

In the fast-food space, a common tactic is to constantly bombard customers with something new. Sometimes that looks like fancy collaborations with influential celebrities, such as Korean band BTS collaborating with McDonald's for a limited-edition meal or Charli XCX making her own signature drink for Dunkin' Donuts.