Southwest Airlines offers generous limited-time deal to win back customers
You only have a few days to take advantage.
Like many airlines, Southwest has been struggling lately.
The carrier reported a net loss of $149 million in its first quarter results for 2025 and announced it is reducing capacity for the second half of the year. CFO Tom Doxey also acknowledged that demand would be soft throughout the year, and that unit revenue was likely to drop more in the second quarter than the first.
Amid its struggles, Southwest has made a series of unpopular decisions, including ending the carrier’s longstanding policy of allowing free checked bags. And it is making a switch to assigned seating later in this year, which is a break from its previous policy of allowing passengers to board in groups and pick their seats.
