Roku Shares Rocket Higher on Ad Revenue Strength. Is It Too Late to Buy the Stock?
After peaking in 2021 when its shares traded above $470, Roku (NASDAQ: ROKU) has struggled the past few years, as streaming platform customers turned their focus more toward profitability and away from rapid customer acquisition.While Roku's known for its streaming devices, these devices are just used to bring users to its streaming operating system. From here, the company generates revenue through a revenue-share with streaming services when users sign up through its platform. Roku can get a piece of the subscription price, or advertising slots for ad-supported services. It also generates ad revenue through its own streaming channel and advertising on its home page.The stock got a nice lift after reporting its fourth-quarter guidance and is now up about 33% year to date as of this writing. Over the past year, it is up less than 10%.Continue reading
After peaking in 2021 when its shares traded above $470, Roku (NASDAQ: ROKU) has struggled the past few years, as streaming platform customers turned their focus more toward profitability and away from rapid customer acquisition.
While Roku's known for its streaming devices, these devices are just used to bring users to its streaming operating system. From here, the company generates revenue through a revenue-share with streaming services when users sign up through its platform. Roku can get a piece of the subscription price, or advertising slots for ad-supported services. It also generates ad revenue through its own streaming channel and advertising on its home page.
The stock got a nice lift after reporting its fourth-quarter guidance and is now up about 33% year to date as of this writing. Over the past year, it is up less than 10%.
