Popular soda brand goes from Shark Tank to Super Bowl LIX
The prebiotic soda brand Poppi has become one of the fastest growing brands due to this savvy marketing strategy in only four years since its founding.
No one would've expected something that began in 2015 as an experimental kitchen project by a mother in Texas who wanted to create a healthier soda to fulfill her dependency on the beverage to now become one of the fastest-growing soda brands in the U.S.
Poppi is a prebiotic soda brand that markets itself as a healthier alternative to traditional sugar-filled soda. Although Allison Ellsworth started the passion project in 2015, it wasn't until 2018 that she and her husband went on the American television show Shark Tank to pitch the idea and struck a $400k investment deal with businessman and investor Rohan Oza to kickstart the company.
