McDonald's CEO sounds the alarm on fast-food sales
The fast-food giant's boss has a message that both rivals and consumers should hear.
McDonald's' business is very resilient where the economy is concerned.
The chain has a high perceived value based on its relatively low costs compared with other food. McDonald's (MCD) also serves as comfort food.
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In times of economic hardship, that makes it an affordable luxury. You might not be able to afford a steakhouse or even a sit-down meal, but most people can scrape together enough money for a Big Mac or a Value Meal.
The chain also did well during the Covid pandemic because it had invested in the technology needed to pivot from an eat-in model to delivery and takeout. McDonald's did not build out that capacity because it expected the pandemic, but its investments served it well.
