McDonald's CEO puts value, chicken, better burgers on the menu
The fast-food giant's boss believes his company has made some mistakes and can do better.
In a world where fast-food and other restaurant chains have struggled to survive, McDonald's has stayed the course. The fast-food giant had what could be described as a decent year when balanced against the broader restaurant world.
Global comparable-store sales dropped slightly by 0.1% in 2024 while U.S. sales rose by 0.2%, a number hurt by a 1.4% drop in Q4 U.S. sales due to the impact of an E. coli outbreak linked to slivered onions on its Quarter Pounders.
Related: Another fast-food burger chain closes all US, UK locations
Given the state of the restaurant world, most companies would consider these numbers a win, but McDonald's has gotten used to expecting better.
CEO Chris Kempczinski was happy with how his company handled the E. coli issues.
