Maserati launches program targeting Ferrari's elitist snobbery
Maserati execs say they'll make something Ferrari won't touch.
If there is one thing that those with the means to buy luxury products love to do, it's that they love to leave their mark on the things they own.
Parisian fashion ateliers Louis Vuitton and Goyard offer their buyers the opportunity to add a hand-painted monogram to their items—essentially a hand-painted effigy of their initials on leather goods and luggage in any color, font, or size they like.
