Mark Zuckerberg and Dana White are teaming up
UFC and Meta have struck a multiyear partnership.
Transcript:
Loren Torres: Mark Zuckerberg and Dana White are officially teaming up. The two companies struck a sponsorship deal that will make Meta the “official fan technology partner” of UFC. No financial details were released, but it is a multi-year, multimillion dollar deal.
Of the deal, Grant Norris-Jones, CEO of TKO Group — which owns UFC — said “Meta will be our official marketing partner, our official AI glasses partner, our official wearable partner, an official social media partner. They’re making a significant investment into our ecosystem.” Meta will also have its branding displayed in the Octagon for UFC’s pay-per-view and “Fight Night” events.
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For his part, Zuckerberg has been open about his affinity for UFC. He’s attended several events and he himself practices mixed martial arts.
That’ll do it for your daily briefing. From New York City, I’m Loren Torres with TheStreet.
