KFC is bringing back a much-beloved customer favorite
Menus haven't seen this item in five years.
Legacy fast-food chains have discovered a powerful way to reengage longtime customers, and it's as simple as bringing back something that's been missing from their menus for a long time.
Perhaps one of the most successful examples of this was Taco Bell taking the Mexican Pizza off its menu in September 2020, citing packaging expenses as the reason. This led to a customer uproar, and a little under two years later, Taco Bell brought the famed pizza back (in the exact same packaging, mind you) with a big campaign backed by Doja Cat.
