Forge the new Whopper, Burger King menu adds more items
The fast food chain has been trying to revamp its offering to regain market share from McDonald's and Wendy's.
Burger King had a somewhat challenging 2024. Multiple franchise operators went bankrupt, forcing the company to take over some operations while also seeing hundreds of stores close.
The chain also worked to rebuild its business under its "Reclaim the Flame" initiative, where it invested hundreds of millions in advertising and store remodels.
Related: Popular burger chain closing dozens of restaurants
Burger King did see some positive signs that its investments were working. Restaurant Brands International (QSR) CEO Josh Kobza spoke positively about the chain's progress.
"Turning now to Burger King in the U.S. and Canada, which grew comparable sales 1% in 2024. In the fourth quarter, Burger King U.S. outperformed major burger QSR peers with a 1.5% increase in comparable sales, a solid achievement following last year's 6.4% increase. Tom, his team, and our dedicated franchisees are executing the multi-year Reclaim the Flame Plan and providing guests exciting menu innovation, compelling value offerings, and improved overall experience," he said during the company's fourth-quarter earnings call.
