Costco makes key change in food, and changes at gas stations
The warehouse club is giving members more of what they want, but won't reverse a controversial change to a beloved item.
Costco knows that it's the Taylor Swift of retailers.
The chain puts out very few news releases and generally speaks publicly only during its earnings calls and at select other times.
Costco executives, like Swift, know that the media will cover even their tiniest changes.
Related: After Chapter 11 bankruptcy, beloved retailer closing all stores
If the singer posts a picture of her cat on Instagram, it will set off a wide range of news coverage speculating on what that might mean for her music and her relationship. Being big enough that your every move gets covered means you have to watch every move you make. Swift has done that very well in recent years.
Costco has always been very deliberate in its actions. The warehouse club moves slowly and its executives choose their public statements carefully.
